When it comes to graphic design, specifically graphic design which is essentially a problem solving process intended to develop and deliver a clear message to an intended audience, it’s better for a graphic designer to have a strategic approach rather than diving straight into their favourite graphic design software application and attempting to produce a quality communication solution.
Discovery
the discovery phase is essentially and information gathering exercise and involves research into the client offering, the client marketplace and the competitive landscape within which the client operates.
Design
This is the critical thinking phase of the design process. Leveraging all the information gathered in the previous phase it’s time to put on your designers hat and begin to brainstorm and conceptualize a market strategy for the client.
Development
you’ve finalized your content and gotten approval on a concept you can move on to the actual design phase of the graphic design process which culminates in the delivery of two or more final versions of the product.
Deployment
the client will choose one of the final designs presented and you can go ahead and finalize it for production and or publishing if required.