The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.
BUILD A CONTENT STRATEGY
creating content and just waiting for visitors to show up and engage with you will simply not happen… unless you’re a super cute kitty who made the cut at CatVideoFest. A content strategy involves planning and includes an editorial calendar, a social plan, engagement effort, optimization, conversion measurement, and more.
IMPLEMENT SEARCH ENGINE OPTIMIZATION
A solid digital marketing plan includes SEO and ensures that your content is not only user friendly, but also search engine friendly. If Google can’t find your message, you can bet that no one else will, either.
USE INBOUND MARKETING
Interruption marketing consists of paid ads that are found on the right-hand side of Facebook, the paid ads at the top of Google results, and the sponsored hashtags, accounts, and promoted trending topics on Twitter. Ask most web users and the majority of them will tell you that they simply ignore these ads.
CREATE SOLID LANDING PAGES
Optimization is not strictly for content; it’s important that you optimize your website as well. Your landing pages need to be user-friendly and straight to the point. If you want to secure as many registrations for your event as possible, for example, you need to make sure that your landing page drives users to that end result.